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0:00 / 12:59 En videoforelesning med følgende mål:Elevene skal forstå hvordan begrepa etos, patos og logos brukes i reklame.
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En kort video som viser appellformene etos, logos og patos brukt i reklame. Videoen kommer også innom noen virkemidler reklamen benytter seg av.
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Logos, etos og patos. Reklamer bruker også retorikk for å få seerene sin oppmerksomhet, dette ved å spille reklamen på troverdighet, fornuft eller følelser. Med dette vil produsentene overbevise seerene . ---. Eg har då velgt et plakat som er en reklame frå Statens Veivesen. Denne reklame er henta frå en annonsekampanje som Statens.
An Introduction to Persuasive Advertising vs. Informative Advertising
Etos, logos og patos, eller truverd, fornuft og kjensler; dette er dei formene for retoriske appellformer læreverket har fokus på. Retorikk kan definerast som «kunsten å overtyde». I praksis så ser ein at ein reklame sjeldan bruker berre ein av desse appellformene, slik at det seljande argumentet til reklamen gjerne kombinerer desse.
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LOGOS REKLAME LTD is a Private limited company (Ltd.) company based in OFFICE 508 95 WILTON ROAD, United Kingdom, which employs 2 people. The company started trading on 15 February 2007. The company registration number is 06108697, It's main line of business activity is Dormant Company, and the company is listed as Inactive.
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Appelformer Filosoffen Aristoteles har formuleret tre appelformer, som han mente kunne bruges af retorikere, når de skulle overbevise deres modtagere. Disse tre appelformer har vist sig at være meget anvendelige i arbejdet med argumentation. De kaldes for hhv. etos, logos og patos. Hver især bliver forklaret nærmere herunder. De tre appelformer
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10 - Starbucks. Starbucks, the global coffeehouse chain, features a distinctive, recognisable logo. The Starbucks logo consists of a twin-tailed mermaid, known as a siren, encircled by a green ring. This logo has become synonymous with the brand's commitment to providing premium coffee and a unique café experience.